The Challenge

Bloom Wellness approached us with a vision: create a meditation and wellness app that doesn’t feel like a chore. The market is saturated with apps that users download and forget within a week.

Market Analysis

• 80% of wellness apps are abandoned within 7 days
• Users cite “boring interfaces” and “lack of motivation” as main reasons
• Existing apps lack personalization and feel generic

The Solution

We designed Bloom as a “wellness companion” rather than just another meditation app, incorporating:

Core Design Principles

1. Delightful Micro-interactions

Every interaction feels rewarding. From completing a session to hitting a streak, we designed subtle animations that celebrate user progress.

2. Personalized Journeys

Instead of generic content, users receive personalized recommendations based on:

• Time of day
• Current mood
• Past preferences
• Goals and challenges

3. Social Accountability

Optional features to connect with friends, share progress, and participate in group challenges without creating social pressure.

Key Features Designed

Mood Check-ins

A beautiful, intuitive interface for users to log their emotional state with just two taps.

Adaptive Sessions

Meditation and breathing exercises that adjust duration and intensity based on user feedback and time available.

Progress Garden

A gamified visualization where users grow a virtual garden as they maintain their wellness habits. Each plant represents a different habit streak.

Sleep Stories

Professionally narrated stories with ambient soundscapes designed to help users fall asleep naturally.

Design System

We created a comprehensive design system including:

• Color palette: Soft, calming gradients with accessibility in mind
• Typography: Custom font pairing for readability and personality
• Iconography: Hand-crafted icons with rounded, friendly aesthetics
• Motion library: 50+ Lottie animations for consistent micro-interactions

The Results

Bloom launched to overwhelmingly positive reception, becoming a featured app on both App Store and Google Play within the first month.

“Bloom doesn’t feel like homework. It feels like a friend reminding me to take care of myself.” — User Review

What Made It Work

1. User research first: 40+ interviews shaped every design decision
2. Prototype early and often: 12 iterations before final design
3. Accessibility as default: Designed for users with various needs
4. Performance matters: Optimized animations for smooth 60fps experience

Impact

The app has helped over 500,000 users build healthier habits, with an average session completion rate 3x higher than industry standard.